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Attracting and retaining clients: Best practices for financial services marketing

Samar Ahmad*

Attracting and Retaining Clients: Best Practices for Financial Services Marketing is a book that provides an insightful overview of marketing practices in the financial services industry. The book is divided into four parts, each focusing on different aspects of marketing in financial services. Part one provides an introduction to the financial services industry and its marketing challenges. Part two covers the fundamentals of marketing strategy, including segmentation, targeting, and positioning. Part three delves into marketing communication strategies and the role of branding in financial services marketing. Finally, part four focuses on customer relationship management and customer experience in financial services.